UK BLACK PRIDE

Europe’s largest celebration for African, Asian, Middle Eastern, Latin American and Caribbean-heritage LGBTQ people.

UK Black Pride promotes unity, solidarity and co-operation among all LGBTQ people of African, Asian, Caribbean, Middle Eastern and Latin American descent, as well as their friends and families.

IMPRESSIONS 

7,439,293

REACH 

1,089,459

VIDEO VIEWS 

756,301

ATTENDANCE

13,450

ENGAGEMENT 

854,300

LIVE VIEWS TOTAL

75,440

INSTAGRAM ENGAGEMENT

87,320

FACEBOOK ENGAGEMENT 

1,089,459

TWITTER ENGAGEMENT

75,049

ENGAGING WITH THE QPOC COMMUNITY FOR UK BLACK PRIDE

OBJECTIVES

Reach the growing Queer People of Colour community. Ensuring that we are able to deliver key messages to people of all ages, ethnicities across a variety of platforms.

Inform more than 15,000 people of the move in venue through social media organically with no advertising spend. 

Delivery content that includes everyone from the community.

Delivery key messages leading up to the day across all platforms off and online.

Deliver a social experience of UK Black Pride for those unable to celebrate it in person.